Unmatched Experience.
Undivided Attention.
At West Elk, we blend acute market insight with a family office ethos—personalized, selective, and aligned with your values.
With a boutique, client-focused approach rooted in trust, transparency, and long-term relationships, we offer guidance in buying, selling, operating, and sourcing aircraft.
Whether you’re upgrading a fleet or entering private aviation for the first time, we navigate the complexities with discretion, precision, and the judgment of a trusted advisor.
Aviation Advisory. Intelligent. Intentional.
We advise with clarity, act with purpose, and lead with precision—resulting in client success.
Troy Lawson
Partner
With 25 years of leadership in aircraft sales, operations, and aviation department management, Troy brings deep operational expertise to client engagements. His 20-year Air Force career, logging 7,500 hours as Enlisted Aircrew, instilled a disciplined, outcome-driven approach to complex aviation operations.
Nearly two decades in OEM sales and marketing of both new and pre-owned aircraft provide Troy with rare insight into both the transactional and ownership sides of the business. His ability to integrate technical, financial, and operational considerations allows him to advise clients across the full lifecycle of aircraft ownership—from initial acquisition through long-term ownership and fleet transition.
Troy's experience spans both corporate platforms and bespoke ownership structures, providing clients with nuanced, market-savvy guidance. As an IADA Certified Aircraft Broker and Duncan Aviation Advisory Board member, he leverages a robust industry network and real-time market fluency to protect client interests at every stage.
Jonathan Gardner
Principal - Market Analytics, Strategy, and Growth
Jonathan brings over 15 years of experience in business aviation, with a background spanning aircraft brokerage, fleet planning, and strategic market intelligence. His roles at leading brokerage firms and OEM-aligned organizations have shaped a data-driven, advisory-level approach that blends deep market insight with operational awareness.
At West Elk, Jonathan leads valuation, market research, and strategic growth—delivering precise pricing guidance, market timing, and analytical rigor that withstand client and institutional scrutiny. His expertise supports clients navigating complex transactions, portfolio management, and long-term capital planning.
Known for responsiveness, clarity, and discretion, Jonathan serves both private individuals and institutional clients as a trusted long-term aviation advisor. His ability to translate dynamic market signals into actionable recommendations ensures every client decision is fully informed and fully aligned with West Elk’s standards for disciplined execution.
